Take a stand against shark finning.

Let’s start with clearing up any confusion - statistics show that you are more likely to die in a car crash on your way to the beach than you are to even see a shark once you get there. So, despite the man-hungry myths surrounding these animals, they actually play a vital role in maintaining healthy marine ecosystems. That’s why every purchase in our Shark Bite print returns a donation to save the sharks and help end shark finning in our lifetime.


WHAT is shark finning?

Each year humans kill more than 100 million sharks worldwide.  Yes, you read that correctly – 100 million sharks are killed by humans each year. Tens of millions of these marine kings (and queens) are unethically killed solely for their fins to be used in dishes like shark fin soup. Shark finning involves slicing off a shark’s fin and discarding the rest of the still-living body back into the ocean.  The finless sharks are unable to swim and slowly sink to their death at the bottom of the ocean floor.


WHY do we care?

Well, we care because it’s sad, unethical, and completely selfish of the human race…but scientifically speaking, we care because our oceans are beginning to suffer devastating consequences from killing off top predator species. As animals sitting at the top of the food chain, sharks help maintain marine species diversity by keeping prey populations in a healthy balance. According to a 2019 report from the International Union for Conservation (IUCN) more than 70 shark species are at risk for extinction, and species that are slow-growing, highly sought after and under-protected tend to be the most threatened.


WHO are we donating to?

Your purchase in our Shark Bite print returns a donation to the WildAid Shark Program.

The WildAid Shark program is working to spread the message worldwide about declining shark populations and the importance of these species in the environment. WildAid's messages specifically target Chinese residents and communities most likely to consume shark fin soup.


HOW are your donations being used?

Changing consumer behavior is an important step in ending the shark fin trade.  Donations from your Shark Bite purchases support WildAid’s mission of spreading awareness to communities most likely to consume shark fin soup. Your donations also help aid in the creation of legislation and pledges from governments and the shipping companies that are unintentionally (or intentionally) supporting the global shark fin trade.